Magical and Sublime Characteristics of A Very Old Man With Enormous Win

Magical and Sublime Characteristics of A Very Old Man With Enormous Wings      Ã‚  Ã‚   "A Very Old Man With Enormous Wings" is a short fiction story written by Gabriel Garcia Marquez in 1955. It has both characteristics of magical realism and of the modern sublime. Therefore, Magical Realism and the Sublime seem to be related in many ways depending on how a person looks at a story. From all of the research I have read, magical realism and the sublime help to explain the characteristics of one another. This story definitely meets the criteria for magical realism and the sublime because of the many elements described. The very old man with wings, the unusual miracles, the woman spider, and the crab infestation, represent elements of the sublime and magical realism. Marquez makes these magical elements seem like the natural thing to occur. Angels, miracles, crabs, spiders, and money -making events are very real, but in this story he makes them sound so real and normal, whereas in real life they would be crazy and hard to believe. I discovered that that this story is based on a spiritual subject rather than something that is just completely not able to be related to some certain thing or place. Longinus talks about different authors stating that "the import of the sublime is clearly that it plumbs the depths of natural, visible reality to evoke an aesthetic and psychological experience of its hidden and invisible dimension of mystery, magic, and spirituality"(461). Sublime, having spirituality as a characteristic, and magical realism, having magic as a characteristic, are mixed in the story. The very old man with wings is sublime and magical because of its spirituality and the magic he made as he lived in the town. It is a r... ...all based on opinion. I know that there will be many people will place the two genres in different categories based on what they see. When a magical element is given, not everyone gets the same view out of it. I stand by my point, though; magical realism and the sublime are more alike than different. Works Cited Arensberg, Mary. The American Sublime. Ed. Mary Arensberg. Albany; N.Y.: State University of New York Press, 1986. 1-5. Faris, Wendy B. "Magical Realism : Post Expressionism. "Magical Realism: Theory, History, Community." Ed. Lois Parkinson Zamora and Wendy B. Faris. Durham; N.C.: Duke UP, 1995: 163-190. Longinus. On the Sublime. Cambridge. Harvard UP, 1995. Shopenhauer, Arthur. The World as Will and Idea! Philosophies of Art and Beauty. Eds. Albert Hofstadter and Richard Kuhns. Chicago: University of Chicago Press, 1976. 448-468.   

The Moonstone, by Wilkie Collins Essay -- social issues, popular psych

The gothic traces of the sensation novel creates an ideal boulevard for the popular psychology of the Victorian period; a time of subconcious curiosity and indeed scientific discovery. The juxtoposition of the wild yet domestic framework of The Moonstone is not excluded from this enthusiasm . The novel thrives in the realms of the unknown much like the shivering sand of Cobb's Hole. From this sand the artefacts of discovery are drawn as the vindication of truth occurs in the realms of the unconcious. We will explore the relevance of the contemporary psychology and its preoccupation in The Moonstone by examining the Victorian enthrallment of contemporary pyschology and the supernaturalism of Collins characters, observing the quivers of both themes throughout the novel. The mid nineteenth century sensational novel though criticised for its commonplace compromise is a reliable validation of the importunate effect of the investigation into contemporary psychology. The preoccupation of this supernaturalism is dichotimized with the detective elements of The Moonstone .Throughout the novel, we seem to question the validity of what is commonplace and conventional and what is other worldly and experimental. This is well depicted through the changing narratives upholding the conventions of a small provincial Robinson Crusoe enthusiast, a dutiful christian member of the 'Mothers Small Clothes Conversion Society' to the professional ranks of Sergeant Cuff and Mr Bruff and finally the intellectual and scientific Mr Candy and more especially Ezra Jennings. The supernaturalism of contemporary psychology is always depicted by what is deemed empirical by the uneducated and... ...ysterious location in Collin's narrative is to conceal and reveal secrets, and to complicate the characters knowledge of each other and themselves. Both a grave and a hiding place, a natural phenomon and a preternatural horror ' (169). Works Cited Levy, E. 'The Moonstone' and the Problem of Pain in Life. Canada: Victorian Association of Western Canada, 2002. Print. Robert, L. 'Shivering Sands' of Reality: Narration and Knowledge in Wilkie Collins' The Moonstone . Canada: Victorian Studies Association of Western Canada, 1997. Print. Hutter, D,A. Tranformations and Literature: The Implications of Detective Fiction. USA: Indiana University Press. 1975. Print. Mossman, M. Representations of the Abnormal Body in 'The Moonstone'. USA: Cambridge University Press.2009. Print. Collins, W. The Moonstone. England: Penguin Group. 2012. Print.

Telecommuting :: essays research papers

A typical day for most people in today's world starts out with an early commute to work. People working in the city know what a hassle it is to deal with the many thousands of other trying to make their way to work. Dealing with long commutes and traffic congestion is a commonplace in today's fast-paced society. What if you had a chance to do most of your work at home? Would it be beneficial to you and your company? That is a common question one, which more and more companies are finding out is the future of business. For most people, a chance to work at home would be ideal. Paper work and long term considerations for companies may actually be planned better at home as opposed to a busy work office or cubical. Professionals such as accountants, consultants, marketing professionals and other information-age workers can benefit from telecommuting (people who work at home). This is not to say that all work would be completed at home. There will be times when actual face to face meetings will be necessary for such problems as office disputes and responding to co-workers needs. Working at home will allow for any task in which being alone is not a hindrance. Throughout the United States there are over eleven million people working at home at least part-time. In cities such as New York, federal legislation put into effect required a decrease in the amount to commuters that drive the city's streets during rush hour. Forced to make changes, Merrill Lynch decided to give the telecommuting program a try. Merrill Lynch started a program where potential telecommuters working at the firm, go through an extensive training course by taking a two-week stint in a simulation lab where they are isolated from co-workers and managers just as they would at home. Some people find it more productive while others realize that telecommuting is not for them. Most telecommuters will find the job comfortable if they themselves are self-motivated and focused. According to Gil Gordon, a telecommuting consultant in New Jersey, if you would like your firm to offer telecommuting, 'Go in with a proposal, not a request.'; Show you boss why telecommuting will benefit the company. Explain that less office space will be needed and how employees of company's that offer telecommuting often have a better retention rate than company's that do not.

Performance Appraisal Essay

Performance appraisals are designed to give an objective on the evaluation of an employee’s performance and also outline the measures or development for improvement that would be essential to the organization to move ahead (Chandra & Frank, 2004). In the healthcare system, there is an unsatisfied measure that the outside companies are used to perform these appraisals. The staff would like to do the evaluations themselves so that there is a relationship built between the employer-employee. I will look to determine what an employee appraisal consists of, how healthcare tracks the quality of work that is done by an employee. A mock performance appraisal will be evaluated based upon the scores that the employee received and from those scores will look to develop an action plan for recommendation to improve the employee’s quality of work. There will be an establishment of the current trends of recruiting, selection, and development as well as the future trends as to where employee appraisals will be in the future based on the effectiveness of new technology and theories. Performance Appraisal Performance appraisals are important to the organizational productivity and the career development of an employee (epa. ov). A current performance appraisal was conducted on an Environmentalist Senior Government employee. This review was completed based upon the duties and responsibilities of this employee in an in depth performance evaluation. Inside of the evaluation included a breakdown of the performance of the goal and objectives that was to be performance by the employee. By analyzing the goals and objectives a semi-annual inspection was performed, a semiannual monitoring was performed, an in-service training evaluation, and a 26-30 day are center inspection took place. This appraisal will affect the overall job performance of this individual and will depend upon the future contributions that this employee will have within the organization. Tracking Quality of Work The best practice is to have a standardized, quantified, and automated employee review process that is essential to track employee progress and maximize productivity in the workplace (employeeperformance. com). The practice of emPerform would be the best practice to use for employers to track performance. EmPerform is an easy-to-use web-based employee performance management solution that automates vital employee performance management processes. These would include online appraisals, goal management, 360 degree multi-rated reviews, online surveys, succession planning, compensation management, development plans, and reporting and analytics (emperform. com). In order track the review process documentation should be provided to the employee to keep towards providing a record of all the efforts they have attempted by employee to avoid any dismissal of employment or any other discrepancies. Mock Performance Appraisal Based upon the performance appraisal of the employee there are areas that she achieves in based upon the categories of leadership, customer focus, job knowledge, as well as organization and productivity. On the other hand, there are areas that need improvement and does not exceed or achieve the job description in detail that should be put into place on a daily basis. The score of 44 was calculated and per each category the employee received 36 points of achievable expectations and 8 points that stood out for requirement improvement. Once the scores were added up to (44/20) and tallied there was a score of 2. 2 of the employee performance. Because of the areas that need improvement, there should a laid out action plan between the employee and employer as to how these goals can be achieved for success for future performance appraisals. The best practices that would provide a fair and accurate performance appraisal would be to support an employee with favorable feedback. In order to achieve the improvement within the areas, there should be a clear erformance of communication of the expectations. Development of educational skills should be provided in a learning capacity so the employee will know what to do and what not to do. In addition, Greguras et al. (2003) research has shown that the purpose of the rating (decision-making versus development) affects the ratings that are observed. Action Plan Recommendation Based on scores of the employee the best feedback for an action plan recommendation would be a 360-feedba ck. Within the 360 feedback it would be a tool of support between the employee-employer conversations. It can be a powerful element of objectivity that will make an employee better understand their strengths and blind spots of their job performance. The best practices to implement the 360 feedback would be to ensure that the organization is ready for this evaluation process, make sure that the purpose is clear for using this tool, start at the top to select the right tool, and eliminate any destructive feedback towards an employee (Horowitz, 2008). The purpose of this action plan towards a 360 feedback give an employee a chance to resolve a performance that would need improvement and also give the supervisor a guidance tool and regular on monitoring towards measuring the progress of the employees future appraisals. Current Trends In today’s society of completing performance appraisals for the employees, human resources are starting to come under fire as to how successful performance appraisals really are. With the emphasis on teamwork, shared leadership, and an ongoing struggle to find and retain qualified employees, it’s a model that is falling increasing out of favor (Fandray, 2011). The most important objective towards successful appraisals within performance management should provide strength of guidance to their employee on the best strategy in the direction of improvement. A strong succession plan aims to present a foot print to probabilities to get to the next level of the job. Although there are organizations that are finding the downfalls of performance appraisals, it is an ongoing process to fine tune what could make future appraisals a trend to build strength between employee and employer. Future Trends Performance appraisal can be the future to enhance communication and productivity with employees. Executives have stated that they have observed a trend towards more frequent reviews aimed at boosting future achievement rather than grading past activity (Fleming, 2003). Hiller, a vice president of administration for Stanford Federal Credit Union, in California, uses an employee performance plan based on accountabilities determined by the job, employee, and the manager. The plan lists goals or behaviors associated with each accountability, which are reviewed on a quarterly basis(Fleming, 2003). I have to say that accountability should be the one of the main reviews towards performance appraisals amongst employees. In the healthcare the future trends of employee appraisals will be the eAppraisal Healthcare. Halogen eAppraisal healthcare will offers organizations an affordable and convenient way to automate time consuming paper-based appraisal processes. It will better enable an organization to perform clinical competency checklists and even orientation checklists (aha-solutions. org). With this appraisals systems health care will be more than in the 21 century it will give providers a more professional quality of giving appraisals that will empower human resources strategy and they will always be ready for the surveyors from the Joint Commission, OSHA, ACHA, or any other regulatory agency. The future trends will hope bright towards computers and making paper-based appraisals nonexistent. Conclusion A good performance appraisal can either break or make an organization as well as an employee’s job status. It can bring a development of organizational skills for the staff member to give a bigger picture as to what is expected of them, and provides information for the employer as to whether or not that employee should receive a raises, promotion, or dismissal from the job altogether. An effective system should be used to break the barriers of the downfalls within the organizations to help develop employees mentally and physical stability that companies look for from their staff. Appraisals can be helpful in many ways to build confidence, but on the other hand when they are delivered the atmosphere and the communication are key components to the outlook of what will come in the future. Appraisals often go into a halo effect, this takes place when the supervisor outlook of the staff member is based on a specific characteristic, in regards to appearance as well as intelligence (Tvedt, 1986). Employee Appraisals will always be a tool that will have constant positives and negatives, but it is up to how it is delivered and pursued to bring a successful outcome.

Business Strategy for Easyjet

Table of Contents 1. Introduction 2 2. Mission statement, Aim & Objectives 2 3. PESTEL Analysis 2 3. 1 Political 2 3. 2Economic 3 3. 3Social 3 3. 4Technological 3 3. 5Legal 3 3. Environmental 3 4. SWOT Analysis 4 4. 1 Internal Analysis 4 4. 2External Analysis 4 5. Porter’s five forces 4 6. Porter’s value chain 5 7. Stakeholders Mapping 6 8. Ansoff Matrix 7 9.BCG Matrix 7 10. Strategy position and selected strategy 8 11. Conclusion 11 12. Appendices 12 13. Reference 15 1. Introduction Easyjet Airline Company is a British airline headquartered at London Luton Airport which operating domestic and international scheduled services on 500 routes between 118 European, North African, and West Asian airports (Theairdb, 2005).The company was founded in 1995 by Stelios Haji-loannou. And currently the management of easyjet is formed by Andrew Harrison as CEO, Cor Vrieswijk as COO and Jeff Carr as CFO (Easyjet, 2009). Up to 2009, easyjet had nearly 7000 employees throughout Europe. Apart from low-cost tickets, easyjet has improved in network quality, lower cost deals with key suppliers and enhancements to easyjet. com and so on (Easyjet, 2009). 2. Mission statement, Aim & Objectives Mission statement of easyjet is â€Å"to provide customers with safe, good value, point-to-point air services.To effect and to offer a consistent and reliable product and fares appealing to leisure and business markets on a range of European routes† (Easyjet, 2002). The company will develop its people and establish lasting relationships with its suppliers. Vision| Easyjet’s vision of the future is built on developing its strength to be the largest and best low cost airline in Europe (Bized, 2002). | Value| 1. Safety 2. Teamwork 3. Pioneering 4. Passionate 5. Integrity (Easyjetcareers, 2010)| The aim & objectives of Easyjet are similar to its mission statement.The company underpins its long-term prospects matter its business with safety, customer satisfaction, future f inancial performance, people and environment (Easyjet, 2009). 3. PESTEL Analysis 3. 1 Political The political environment includes tax policy such as Air Passenger Duty and carbon tax. â€Å"APD tax is raised about ? 2. 4bn for government every year. The airline Easyjet also supported for a green tax on air travel based on carbon produced (BBC, 2007). Increasing tax is not effective for customers to pay more but â€Å"easyjet has realized it and apologized to customers† (Easyjet, 2007).Cheap first and expensive later is what Easyjet always does. According to appendix 1, more immigration coming to UK gives easyjet more marketing opportunity. However, national insurance puts employees wage up so that increases company’s costs (Telegraph, 2010). 3. 2 Economic According to appendix 2, â€Å"some experts predict that the UK interest rate will increase to 3% in 2010 and 2011† (Marketoracle, 2010). Customers may pay higher for tickets if they borrow money. Meantime, a ccording to appendix 3, it is bad for easyjet because â€Å"some experts assert that Euro may depreciate in the next 6 months from January, 2010† (Marketvector, 2010).People maybe fail to choose easyjet up to this viewpoint. Additionally, it gives a burden to the company as fuel price may go up year by year (see appendix 4). 3. 3 Social Attitude of customers impact on easyjet’s business. According to appendix 5, more customers prefer to travel by air these years and it hits 2000 million in 2004 (Grida, 2007). The phenomenon makes easyjet arrange more flights. Meantime, â€Å"nearly 28% people choose to search tickets information online everyday so that the company’s business online can be developed quickly† (Alexa, 2010). 3. 4 TechnologicalThere are nearly 200 airplanes in the company and easyjet is working closely wth all the relevant airframe and engine (Easyjet, 2009). The safety can be guaranteed. The company also offers online check-in system for bag gage with codes and buying tickets which is pretty convenient to customers (Azureholidays, 2009). 3. 5 Legal The company follows mostly European law such as safety law. But there is a piece of bad news recently that easyjet needs to pay 1. 4m euros in damages for violating French labour laws (BBC, 2010). It is not only negative to financial condition but also to reputation.At the same time, the company supports carbon law that cut carbon emissions. 3. 6 Environmental The global standards for aircraft that can lead to carbon emissions of aviations being cut by 40%, Easyjet seeks the legislation for cleaner aircrafts is demanded by his firm to stop the flight of old and inefficient planes (Gray, 2009). It is good for passengers’ health. Meantime, the average aircraft age is 2. 2 years which makes up the youngest, cleanest and quietest fleets in the world (Easyjet, 2009). 4. SWOT Analysis 4. 1 Internal Analysis Strengths| Weakness| Leading airline with low-cost flights which acr oss most big city in Europe such as Berlin, Milan, Paris and so on (Easyjet, 2008). * Being seen as an innovative and flexible organization and has a strong e-business which offers full and fast price plan to customers. * Image, differentiation on price and brand (Mayer, 2007). * Quick turnarounds at the airports with more flights, better productivity. * Internal job mobility (Kernchen, 2007). | * Low frequency of routes. * More outsourcing might affect customer satisfaction (Kernchen, 2007). Sometimes longer flights without frills might be hard to implement successfully like no food service (Fifield, 2007). | 4. 2 External analysis Opportunities: Low-cost airline industry has a promising future. If Easyjet can establish itself as the low-cost number 1 airline, Easyjet will continue its success with its strong position and prove takeover opportunities (Kernchen, 2007). Threats: Economic downturn may lead to a decrease in casual flyers (Businessteacher, 2006). Increased competition l eads to greater difficulties in demanding incentives from communities such as low fees Easyjet received at Luton (Mayer, 2007).To enter new markets like Germany and France, Easyjet also end to spend much money than in the UK (Kernchen, 2007). The cost is pretty higher. 5. Porter’s five forces The threat of substitutes = Low The threat of substitutes for easyjet comes from other transport tools such as trains, cars, boats and so on. Minimal threat from train and car on domestic routes (Mayer, 2007). Eastjet does not need to worry too much about other transports tools if easyjet improves online system continually. The threat of entry = low It is difficult for a new company to enter in the low-cost airline industry. Easyjet has quite a comfortable position in the UK low-cost market as the biggest operator. High capital requirements also negate threat to some extent for easyjet† (Mayer, 2007). The threat of buyers = Moderate Customers will often choose better price particul arly with the online tickets system (Capon, 2008). Customer loyalty is necessary so that easyjet must keep a regular check on prices all the time (Mayer, 2007). The threat of suppliers = High Easyjet have no power to alter the price of fuel as an individual company (Mayer, 2007).Without Boeing and Airbus, Easyjet lose planes so that Easyjet must keep good relationship with them. Sometimes, airports also easily raise charges to airline. The threat of competitive rivalry = Moderate It is pretty rivalrous with many competitors who also operate short-haul market in the European such as Palmair, Germanwings, Ryanair and so on (Which, 2010). A numbers of tour operators like Thomas Cook may threat the market by selling scheduled seats (Subiotto and Snelders, 2007). All in all, â€Å"the growth of individual airlines and the expectation that competition among low-cost airlines will intensify† (Chris, 2010). . Porter’s Value Chain As a low fare airline, Easyjet makes the most o f its assets and its competencies to develop advantages and create much value compared with other airlines Inbound Operation Outbound Marketing Sales Tickets sales online After-sales service Ticketless service Catering Internet Fuel Aircraft Baggage handling Maintenance Inbound * Easyjet uses outside catering supplier to offer in-flight service (Dfnionline, 2007). * Easyjet spent a great deal of money on fuel. * Easyjet buy or rent airplanes mainly from Boeing and Airbus (Easyjet, 2009). There is another company who is mainly responsible for respire easyjet’s airplanes (Viploan, 2005). Operations and Outound * With ticketless service, customers just need a code and bring it to airport for boarding number (Ciao, 2000). * Internet is more important for Easyjet than call centre. * Easyjet does well in online check-in facility with hold baggage (Easyjet, 2009). Marketing and Service Easyjet has its own marketing department to publicize the company. And the company mainly focuses on lost baggage and speedy boarding for customers (Easyjet, 2009). . Stakeholder Mapping Low Interest High Interest | Suppliers: Boeing and AirbusCustomersCommunity Groups| | InvestorsGovernment AgencyShareholders: Stelios Haji-Ioannou who owns 22% shares. | Low Power High Power It is obviously that Boeing and Airbus has lots of interest so that they cooperate with Easyjet frequently. Customers prefer to low-cost tickets and convenient online system. However, they have less power as Easyjet can buy or rent planes from other airline. The company also has founded its largest UK airline position.Investors are really into Easyjet’s service and its growth markets, and they also have powers to buy shares to make its share price up. For shareholders, Stelios Haji-Ioannou owns 22% of the whole company (Easyjet, 2009). He gets big power. 8. Ansoff Matrix Market Penetration: Easyjet can make the most of its existing products to achieve growth of market share such as â€Å"put ticket p rices to some domestic destination down continually and add more seats in planes† (Columbia, 2008). Market Development: Easyjet hopes to get growth by using its existing product to into new markets.The company is launching new flights to Australia, Romania and Germany which have been travel spotlights with its low-cost tickets and frequent flights (Easier, 2007). Product Development: Easyjet is adding flights and developing new flight routes to more places across the European even northern Africa (Easyjet 2009). Therefore, it develops the product range. Diversification: Easyjet is not only operates airline service but also does other related transportation service such as easycar, airport parking. Apart from transportation field, the company is also responsible for hotel booking, travel guide and so on.Diversification makes easyjet consolidate existing market and accmulaing experience for new fields. 9. BCG Matrix StarSpeedy Boarding| Question MarksBaggage terms| Cash CowsClub cards| DogsFood| Star: An enhanced version of its fast boarding service attracts more customers (Travel Trade Gazette, 2007). It is a high growth market. Question Marks: There is baggage allowance that Easyjet offers to speed its market up. Cash Cows: Customers get club cards of Easyjet so that they can get savings for credit purchasing of tickets (Travel Trade Gazette, 2007).Interest rate generally affects this so that there is not any growth. Dogs: Easyjet gets little money in catering according to the annual report (2009annualreport, 2009). 10. Strategic position and selected strategy The strategic position of Easyjet is similar to the aim & objectives. â€Å"Turn Europe Orange† that Easyjet expands its employer presence across Europe (2009annualreport, 2009). The company aims to cut more carbon emissions and add more seats in the planes so that improving quality of its service (2009annualreport, 2009).The objective has covered SMART because up to now Easyjet has been the largest airline in UK and the second largest airline in Europe 10. 1 Identify and evaluate alternative strategies * Easyjet can develop new routes from local airports in UK to Romania in 2011. This strategy meets Easyjet’s network position for refreshing new routes all the time. It covers suitability, feasibility and acceptability well. Suitability| The strategy conforms objectives of easyjet and makes the use of company’s resources on providing cheaper short-haul service within Europe (Pender, L. nd Sharpley, R. 2005). | Feasibility| It is achievable as Easyjet has been the second biggest airline around Europe so that passengers may choose because of its good reputation (Pender, L. and Sharpley, R. 2005). | Acceptability| Low-fare airports with cost-benefit and more marketing opportunities. | * Easyjet will offer British Airways Executive Gold card holders free speedy boarding plus (priority check-in and boarding) on the days that BA crew strike. Most passengers wish to use this free offer on that day (Easyjet, 2010).This strategy meets Easyjet customers proposition for building appeal to business travelers. By the way, it is also a kind of marketing campaign to offer more speedy boarding to customers. It covers suitability, feasibility and acceptability well. Suitability| It is profitable for the company to reduce check-in time and sell seats for leisure customers. Make the most of resources to earn money. | Feasibility| It is easily achievable that passengers who hold British Airways Executive Club Gold Card wish to accept this free offer (Easyjet, 2010). | Acceptability| | Easyjet is going to work closely with CAE which is a good flight school to use 5000 Series simulator for A320 pilots training at CAE’s Burgess Hill facility (Atwonline, 2008). The strategy meets Easyjet safety requirements to improve pilots training. It covers suitability, feasibility well but not acceptability. Suitability| Providing customers with well-trained pilo ts and good safety system. | Feasibility| CAE helps with qualified training simulators so that the quality and service can be guaranteed (Krishnan, A. 2008). | Acceptability| Easyjet spends money to make agreements with CAE.It may give additional strain on staff. | 10. 2 Select one strategy and describe the implementation & monitoring plans In my opinion, it is appropriate for Easyjet to develop new routes to Romania. There are only two routes which departure from Madrid and Milan to Romania (Easyjet, 2010). It is not enough. Firstly, Easyjet is the UK’s largest airline measured by the number of passengers flown (Easyjet, 2010). But in the Europe, there are several competitors such as Ryanair, BMI and so on. More people choose to go on holidays to Romania which known as the â€Å"Paris of the East† (Easyjet, 2009).Developing new routes gives rise to more marketing opportunities. Secondly, choosing low-fare airports such as Bucharest meets the organizational objectives. The company is able to make good use of its resources of new aircrafts and employees. Thirdly, developing new routes which departure from native airports in UK gives local people opportunities to go on holidays to Romania directly. Thus, it helps Easyjet to consolidate its UK largest airline. Implementation The route starts from UK airport such as Liverpool, Bristol, Stansted, it is necessary for Easyjet to make good deal with the airports.The company needs to pay a sum of money for airport fees which involves aircraft parking, administration fees and airport parking, airport lounges for passengers (Easyjet, 2007). The native airports in UK offer low cost parking such as ? 4 per day at Bristol. The airports in other European cities such as Milan, Paris will cost a little more for these fees (Easyjet, 2007). Then Easyjet may prepare how many flights will departure from each route with arranged pilots, in-flight staff and the first departure date. The company needs to publicize the n ew routes to passengers in time online with detailed ticket price include or exclude tax.For example, many people are attracted by the Bucharest’s architecture (Easyjet, 2009). The company can develop a route from Liverpool in summer vacation or winter vacation, 2011. Thus, there will be more customers who would like to have a view of Romania during holidays. Monitoring Plan In order to operate these new routes better, the company is able to monitor the routes carefully. To ensure every flight should be arrived to the airports on time, using global online service to anticipate weather-related delays at departure and destination airports (Metoffice, 2010).Work out optimizing schedules and scan customers’ feedback carefully so that if there is someone who feels bad for easyjet’s service, the company can improve immediately. If the new routes are operated well with lots of numbers of passengers and minimizing level of delays times, Easyjet can consider opening more new routes across Europe. It is appropriate for easyjet to operate 70 new routes in 2010 (Easyjet, 2010). The company can add more routes departure from different local airports such as Luton, Bristol to Romania and then add some routes which departure in other countries such as Paris to Romania.Therefore for customers at any places, there will be more choices. 11. Conclusion In order to become the largest low-cost airline in Europe, Easyjet also needs to enhance its online system and â€Å"fly outside Europe† strategy. This may give rise to more marketing opportunities. However, up to now, Easyjet operates successfully and gets profit up to 80 million pounds with 9% up of market shares in 2009 (2009annualreport, 2009). The company must be growing continually and has a promising future. 12. Appendices Appendix 1 Appendix 2 Appendix 3 | | Irish Pound to US Dollar Currency Exchange Rate Forecast|Appendix 4 Appendix 5 13. Reference Books Capon, C. (2008), Understanding Strategi c Management, Prentice Hall: Essex. Fifield, P. (2007), Marketing strategy: the difference between marketing and markets (3rd Edition), Elsevier: Oxford. Krishnan, A. (2008), War as business: technological change and military service contracting, Ashgate Publishing Limited: Hampshire. Kernchen, N. (2007), Marketing differences between traditional airlines and low-cost airlines in Europe, GRIN: Paris. Mayer, F. (2007), A Case Study of EasyJet and the Airline Industry, GRIN: Paris. Pender, L. nd Sharpley, R. (2005), The management of tourism, SAGE Publications Ltd. : London. Subiotto, R and Snelders, R. (2007), Antitrust Developments in Europe 2007, Kluwer Law International: Netherlands. Journals Chris, T. (2010), LOW-COST COMMODITY, Airline Business  Feb2010, Vol. 26 Issue 2, p28-30 Gray, C. (2009), Easyjet seeks carbon laws, Travel Trade Gazette UK & Ireland  12/4/2009, Issue 2892, p26-26 Travel Trade Gazette, (2007), Extra boost profits, 11/23/2007, Issue 2794, p14-14 Websites 2009annualreport, (2009), Annual report and accounts 2009, [Online] http://2009annualreport. asyjet. com/business-review/review-of-strategy/safety. html (13/04/2010). 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Dollar to Euro Currency Exchange Rate Forecast, [Online] http://www. marketvector. com/exchange-rate/euro. htm (02/04/2010). Telegraph, (2010 ), Election 2010: George Osborne says easyjet would be hit by ‘job tax’ on airport visit, [Online] http://www. telegraph. co. uk/news/election-2010/7560181/Election-2010-George-Osborne-says-easyJet-would-be-hit-by-jobs-tax-on-airport-visit. html Read also: My Ambition Is To Become a Collector

An Analysis of Irony in Emily Dickinson’s “I Felt a Funeral in My Brain”

The whole poem was in the past tense, just like relating to the poet’s nostalgic retrospective, telling a story that truly happened to her. What’s so scary a part about the poem is, if without the first line, the major subject — a â€Å"Funeral† that Emily once went through by herself, offering readers an angle of view from their own coffins, alive. The poem, thus, has put up a question probably with no answer: â€Å"what if you died and were about to be buried, but were still conscious all the time through the funeral?†.Since a coffin can directly represent a loss of â€Å"life†, Emily tried to make use of that sense of loneliness and isolation (yet devoid of a feeling of terror), which can be found in a coffin, to denote a thing worse than death — a loss of â€Å"mind†, as opposed to a loss of â€Å"life†. In fact, that’s just the beginning of Emily’s irony, which is, burying someone that merely lost †Å"herself (or himself)† instead of her (or his) â€Å"life†. The point is that in Emily’s mind, it was even worse than death to lose one’s own â€Å"Self’.The first imagery showing up and running through the whole poem is the â€Å"Mourners†. In common sense, they were supposed to sob or wail over the lost person; while on the contrary, there were no sounds of sadness at all in the funeral, which is quite ironic. The only sound that the poem was trying to convey is their stupid march — treading, treading — and their so-called service — beating, beating, resembling an army of cumbersome robots in their â€Å"Boots of Lead† disposing a bin of trashes or nastily, corpses.Weirdly enough, no mourning attire, no face, no interaction (for example, bestowing a rose on the dead, or whispering muffled with one another about the dead), and even no slightest feeling are described, at least for the sake of the dead person; ins tead, all in all is merely a simple statement of a routine procedure (arriving — taking a seat — waiting for the â€Å"Bell† ringing — then burying the coffin), so as to give the poem, in its least sense, the tone of a funeral procession. Yes, ironically, the least important thing seemed to be the dead guy; while the formality of the process was what only mattered.In pursuit of consistency, Emily also used a ballad meter style, of which the strong rhythmic tone could exactly cater to the marching sound and play as similar to a dirge, and the simplicity sensed in this meter could echo with that of the funeral. In addition, this simple rhythm had been also achieved by the repetition of the same words — â€Å"treading and treading†, â€Å"beating, beating† and â€Å"dropped down, down†, where the sense of motion had been created for readers to feel by themselves and been stressed by alliteration as well.However, on the other hand, the â€Å"simplicity†, both in the sense of the funeral and the â€Å"Mourners†, made a sharp contrast with the poet’s relatively complicated â€Å"mind†. And ironically, the only thing that was very likely to satirise that stupid â€Å"simplicity† had gone mad or even been lost, which is why Emily felt a Funeral in her â€Å"Brain†. Besides the visual imagery of â€Å"Mourners†, the sound of a â€Å"Bell† is another auditory one and its tolling was meant to signal the end of the funeral, which is, in fact, an echo to the imagery of â€Å"Mourners†.In the fourth Stanza, Emily referred â€Å"being† to â€Å"an ear† — partly in that the living â€Å"Mourners†, just like the lifeless robots without the ability of independent thinking, was awaiting the next-step instructions, and apart from a heart, a brain created to sense feelings and thinking, an ear was the only organ they needed to simply ab sorb orders to proceed the funeral; partly in that hearing a sound can be a sign of â€Å"being† and is privileged to â€Å"the being†, both of which she was no longer in possession, and this in part explains why â€Å"Silence† and she belonged to some strange Race.And â€Å"wrecked†, â€Å"solitary† were the only feelings that she had been having since being part of this â€Å"Race†. Apparently, the â€Å"Mourners† are a metaphor for all the people in her life that once mattered and since they were of the same race, they talked and acted in the same way that unfortunately she would never approve of and would do her best to satirize by despising them with a pen. She thought that staying reclusive could help maintain her superiority over the stir of the society, but is this really the case?At first, they began their treading and gradually, their noise started to make sense and affect her in some way. â€Å"That Sense was breaking thro ugh — †indicates that she had a momentary impression that her sense (or her mind) was escaping and continued to go away as the dash implies. The treading evolved into the beating, which confused her and finally managed to numb her mind. For them, the treading and the beating would never be enough for such a complicated and mature mind; thus, they planned to beat it down, put it into a coffin and bury it; and before all that happened, they tortured it again and again, as â€Å"with the same Boots of Lead, again† implies. When the mind could no longer bear the torture, it came to an end with the â€Å"Bell† tolling. Finally, finally it surrendered and was determined to be estranged from the outside world and stay lonely â€Å"in her coffin† by stopping communicating with those â€Å"ears†, but the torment went on. Everything seemed fine until â€Å"a Plank in Reason, broke† and she began to descend — madness, madness, madness. Wha t could have been more awful if there was a hole on her mind?But what’s worse, even though she kept dropping, experiencing all types of mental disorders, there was no demise and there would never be one, which means that she had to be kept under torture and pain. This is the most horrible thing, worse than death. The ironic part lies in that the pain she had been through was actually brought about by her own self. She built herself a coffin to avoid harm or obstacles in her way and keep her mind intact, which unavoidably led to her emptiness or even depression. There is a turn in rhyme in the last stanza — â€Å"And I dropped down, and down- /And hit a World, at every plunge, /And finished knowing thenâ€Å".The use of the slant rhyme wakes us up out of the boredom of the marching sound, and this turn also marks the waking up of Emily when she realized that something was wrong with her mind. This blink of realization was actually caused by the speed of the dropping, as Emily used â€Å"plunge† to depict her situation. Before the â€Å"realization†, she was by no means self-conscious of what was going on and the fact that everything taking place in her brain was all made up by her own self as a way to flee away from the outside world.However, ironically, no matter how hard she tried to bury her mind, she was just fleeing away to another state — mad, solitary, wrecked and worst of all, hopeless. After the â€Å"realization†, she was disillusioned, which is actually even more tragic, because there was no way to bury her mind but merely transforming its state into abnormality. Instead of a period, Emily used a dash to end the poem, which tells the readers that there would be no end to this hopeless process but an eternal struggle with self-consciousness — an eternal inner torture.

Every Child Must Be Trained for the Future (Article with Examples)

Every child must be educated and equipped with the skills that will let him thrive in the economy of the future, said Education Minister Heng Swee Keat. While Singapore has built an education system admired for its high student achievement rates and top-notch teaching force, it must now align its system to cope with the fast pace of globalisation, technological change and innovation. The world economy will become even more complex and jobs do not have clearly defined boundaries, Mr Heng told an audience of 200 participants at the Singapore Conference here on Wednesday. Elaborating, he said that the line between manufacturing and services has blurred. And both are also overlaid with the digital economy, he added, noting for example that IT giant Apple sells ‘an experience, not just a product'. On how technology is changing swiftly, he noted how the Human Genome Project, started in 1990, took 13 years and nearly US$4 billion to complete. But last month, a private company in California announced a machine that will map an entire genome for US$1,000 (S$1,250) in one day. A more complex economy means a greater variety of different jobs will exist, requiring a wide range of skills. Said Mr Heng: ‘Hence, to prepare our students for the future, it is critical for us to have some notions of the variety and demands of the jobs of the future. The education system can then tailor the right skill sets for each individual. ‘Not all the jobs will require academic degrees. Indeed, in many areas, practical, hands-on skills are valued. ‘ He added that aligning education to industry needs as Singapore does with its universities, Institute of Technical Education and polytechnics will continue to be critical. But in whatever area, deep skills, high standards and strong motivation will be needed. ‘ A strong focus on science, technology, engineering and maths in education should be preserved, he said. Mr Heng also touched on the diversification of the school system over the last few years, explaining the need to create multiple pathways for students to excel. But this does not mean everyone gets to do the course of his choice, as the programmes are compe titive to ensure standards, he added. It is also critical to equip students with the basic knowledge and motivation to be lifelong and adaptable learners and have other 21st century skills such as information and communication know-how, critical and inventive thinking, and civil literacy and cross-cultural skills. Ultimately though, he said, the best policies alone are not enough. Ministry officials and school leaders must be clear about the principles and there must be ‘fidelity of implementation'. All parts of the education system must support the policy implementation, including the teachers, parents and even the physical facilities of a school. Educators will remain key to the structure. ‘No system of education can be better than its teachers,' he said. During his visit here over the past week, American officials have heaped praises on the Singapore education system and during the panel discussion following his speech, similar responses flowed. Panellist Linda Darling-Hammond, a Stanford University professor in education, said the US could learn from Singapore's teacher recruitment and development process. Praising the Singapore Government's policy of paying teachers ‘top dollar', she noted that by comparison, the US paid its teachers ‘much, much less than other college graduates'. The deep cuts in education spending in the US, she warned, would leave the country behind while other countries like Singapore forged ahead with their investments in education. Co-panellist Joanne Weiss, chief of staff to US Education Secretary Arne Duncan and who visited Singapore schools last year, said she was impressed by the ‘culture of continuous improvement' in education. ‘Singapore policymakers go out, identify the best practices and bring it back and adapt them to the context of the country. They then replicate them across the schools in the country. ‘